Our Point Of Difference | Northstar Partners

Addressing go-to-market needs from product inception to retail execution

production

Product Inception

Company and brand strategy, positioning and equity development.
Business development, acquisition, discovery & due diligence.
Consumer, shopper, customer research.

Company/Brand
Strategy & Research

Identification & validation of new market space opportunities.
Profiling, insight mining, and current & “new states” research.
Applications to meet needs of key constituents: Consumers, Shoppers, Retailers.

Creating New
Market Space

$infracuture$
Branded selling platforms.
Global customer execution.
Shopper & retail research, analytics.
Out-sourced business management services.
Shopper & retail research, analytics.

Building the
Business

Science & Technology
Development

Discovery and development of new ingredients, technologies, claims.
Innovation pipeline development.
Patent assessment and mining.
Claims mining

Path-To-Market
Development

Identification & commercializing of new channel opportunities.
Developing under-leveraged retail opportunities.
Direct-To-Consumer development and execution.
E-commerce digital/social endorsement model.

Building the
Organization

Retail customer 360.
Field Sales/Sales Support/Marketing 360 (including diary audits).
Sales and marketing work definitions.
The “Way”.
Organization design.
Sales training tools.
Business process engineering.

retail

Retail Execution