John Clevenger has been working in the CPG industry for 30+ years. In leadership positions on both the client and service sides, John has consistently focused on techniques for advancing consumer brand objectives through customer engagement. As a [title] at Northstar Partners, John works with clients to identify and commercialize untapped growth opportunities.
John started his career in Marketing at Pepsi, where he was exposed to a range of disciplines including Brand Management, National Account Sales, Channel Strategy and New Product Development. His last position at Pepsi was as Director of Field Marketing for the western U.S. During his 16 years at Meridian Consulting Group – a pioneer in strategic sales consulting – John eventually rose to Managing Director, forging long-term winning relationships with clients as diverse as Diageo, McCormick, Valvoline, Kodak, the National Pork Board and Havas. As part of executive leadership at global market research leader Information Resources Inc (IRI) and Acosta Sales & Marketing, John continued to advise clients on how to use deeper insights as a competitive point of difference in their customer planning and activation. Over the years John has advised a diverse client list including industry powerhouses like Starbucks, Mars, P&G and Nestle, mid-tier players like Ken’s Foods and Pompeian, plus startups such as Blue Apron and Fresh Pet.
John has degrees from Colby College and Dartmouth’s Tuck School of Business.