Steve is a marketing executive with deep expertise in building integrated marketing platforms – leveraging disciplines across the marketing mix – advertising, PR, promotional marketing, digital, sports, and experiential marketing functions.
He has a track record of success across many consumer categories – Food and Beverage (Seven-Up and Kraft), Travel (Hertz), Consumer Health Products (GlaxoSmithKline), and most recently has been consulting for many consumer-oriented businesses.
He has developed concepts and built complete brand activation platforms. Steve has hands on experience with well-known entertainment and sports properties (Olympics, NFL, NHL, NASCAR) and celebrities. He has broad experience working with large and small retail customers and their respective selling teams to create collaborative, business-building programs, to optimize results for both partners.
Steve holds a degree in business from Saint Norbert College and a Masters degree in public relations from Full Sail University.